Long gone are the days when you could just give people a biscuit to try and see if they liked it without worrying about whether they’d sue the arse off you. Tesco now insists on over-warning everybody about everything, to such an extent that this humble plate of Jammie Dodgers is better signposted than contaminated nuclear waste.
Such visual clutter is overwhelming, given the inherent risks of – heaven forbid – eating a biscuit. Not that many people die from eating biscuits. Surely somebody, at some stage – be it the person who comissioned the sign, or the designer who designed it, or the printer who printed it, or the person who put it out – thought that this may be a bit too much?